Economic Analysis of an Oligopoly Market Structure

1. Introduction 1a. Article Summary In this article Michael Baker discusses the livelihood of small retailers in a market subjugated by the financially dominant oligopolies, Woolworths and Coles. While the small independent retailers in direct competition with Woolworths and Coles provide some competitive respite for consumers, as they encourage competitive pricing, albeit predatory pricing, it is clear that Woolworths and Coles control the supermarket industry in Australia, in the formation of a duopoly. It is evident that Woolworths and Coles engage in predatory pricing in an attempt to eliminate independent retailers from the market. This article discusses recent efforts made by the Australian government and the Australian Competition†¦show more content†¦Woolworths and Coles would have agreements with farmers to supply exclusively to them, in exchange for the firm purchasing all of their quality produce. Woolworths and Coles are also more likely to be able to purchase products, including fruit and vegetabl es, for a cheaper price than small, independent sellers, as they are purchasing in bulk. According to McKenzie (2002) No major supplier, no matter how big or powerful they are, can afford to be offside, or out of favour, with Coles or Woolworths. Economies of scale give Woolworths and Coles an advantage over smaller retailers because, as a result of their large scale production, they are able to produce at a lower average cost, allowing them to sell goods to consumers at a lower price. This competitive pricing eventually forces smaller firms out of the market, as they are unable to match the predatory pricing, due to a lack of economies of scale. Because Woolworths and Coles generally have homogenous products, they rely on a heavy use of advertising, in order to avoid competitive pricing with each other. Oligopolies tend to avoid competitive pricing at all costs, as the worst case scenario of this is a price war, which generally cannot be escaped, resulting in one survivor, who goes on to become the monopolist. It is evident that Woolworths and Coles are mutually interdependent, whereby each of the firms pricing strategies relate to, and depend on, eachShow MoreRelatedA Monopoly Is A Single Seller951 Words   |  4 Pageswhen a specific person or enterprise is the only supplier of a particular commodity (this contrasts with a monopsony which relates to a single entity s control of a market to purchase a good or service, and with oligopoly which consists of a few entities dominating an industry).[2] Monopolies are thus characterized by a lack of economic competition to produce the good or service, a lack of viable substitute goods, and the existence of a high monopoly price well above the firm s marginal cost thatRead MoreQuestions On Asian Grocery Stores1484 Words   |  6 PagesJohnny Zhuang Glenlyon Norfolk School International Baccalaureate Extended Essay Ms. Andrea Robertson 09/26/2014 To what extend does Asian grocery stores operate in an oligopolistic market in the region of Chinatown of Victoria? Abstract: The Chinatown in Victoria is the oldest one in Canada and second in age to San Francisco’s in North America. As one of the national historical sites of Canada, Victoria’s Chinatown remains an active region for Victoria residentsRead MoreOligopoly: Monopoly and Firms1535 Words   |  7 Pagesexpertsmind.com/course-help/?p=oligopoly-emergence-causes-98734287402 Oligopoly Meaning:- Oligopoly  is a common economic system in today’s society. The word â€Å"oligopoly† comes from the Greek â€Å"oligos† meaning little or small† and â€Å"polein† meaning â€Å"to sell.† When â€Å"oligos† is used in the plural, it means â€Å"few.† Oligopoly is a market structure in which there are a few sellers and they sell almost identical products. A situation in which a particular market is controlled by a smallRead MorePestle Analysis Of Mcdonalds1628 Words   |  7 PagesPESTLE analysis PESTLE is the analysis of the factors that could affect a business on a macro level. McDonalds franchise strategizes issues identified in this PESTLE analysis. The PESTLE analysis model determines the different external factors that offers opportunities or threats to the business based on its macro-environment. In the global fast food restaurant market, McDonalds is focused on economic and sociocultural factors. Nonetheless, the company’s success is indicative of its effective strategiesRead MoreStackelberg Model1599 Words   |  7 PagesI- Introduction: An oligopoly refers to the economic situation where there are several firms in the industry making a product whose price depends on the quantity (Examples can include large firms in computer, chemicals, automobile†¦) Cournot was the first economist to explore and explain the oligopolistic competition between the two firms in an oligopolu (Cournot and Fisher in 1897). He underlined the idea of duopoly problem and the non-cooperative behavior of the firms. In 1934, Heinrich FRead MoreCompetition : Perfect Competition Is An Economic Concept Essay1157 Words   |  5 Pagescompetition is an economic concept, there are lots of seller’s sells homogeneous products in the market and there are many buyers. There are no barriers to enter into the market. Furthermore both the buyers and sellers have good information regarding price so that sellers can offer a competitive price to the buyers and also buyers can compare the price to have the best choice. Monopolistic competition: Monopolistic competition is market structure in which firms have lots of competitors in the market but everyoneRead MoreDifferentiating Between Market Structures Essay1105 Words   |  5 PagesDifferentiating Between Market Structures ECO/365 Principles of Microeconomics August 30, 2012 Differentiating Between Market Structures Retail sales are indicators of microeconomic conditions presented in a given area at a particular place in time. Since Sam Walton opened his first Wal-Mart store, Wal-Mart has been making ripples throughout the micro economies of America. Wal-Mart’s market structure is typical of most of our nation’s largest corporations in that they are an oligopoly (Brown, 2010)Read MoreSimilarities Between The Fur Trade Economy And A Modern Oligopoly1537 Words   |  7 PagesAn Analysis of the similarities and differences between the Fur Trade economy and a modern oligopoly. The North American fur trade started in the 1500’s as the result of early, sporadic contact and trade between aboriginal societies and European fishing crews located off the banks of Newfoundland and the St. Lawrence region. Animal pelts, which were harvested by the natives, were exchanged for European goods such as weapons, tools and textiles. The beaver, whose inner coat was used to make the fashionableRead MoreMonopolies, Oligopoly, Monopolistic Competition, And Perfect Competition1085 Words   |  5 Pagesunderstanding the different types f structures it is important to know the different types of markets that there are. Understanding barriers, buyers and sellers with knowing the market share and competition is important to understand what barriers are occurring in the market. The different market structures are Monopoly, Oligopoly, Monopolistic Competition, and Perfect Competition. Understanding these different type of market structures helps to better understand what type of market is currently occurring.Read MoreMarket Structures and Competitive Strategies1193 Words   |  5 PagesMarket Structures and Competitive Strategies ECO/365 Market Structures and Competitive Strategies Introduction There are many other soft drink makers but Coca Cola has been renowned to be one of the world’s top best soft drink makers and is among the best brands ever for a lot of years. It has the gain of a marketplace leader spot in drinks dealing with Pepsi in the subsequent spot. Coca cola functions in an oligopoly marketplace foundation where there are just scarcely any market players

Video Games And Teen Violence - 1797 Words

Alejandra Garcia Professor Morris English 009 October 28 2017 Violent Video Games and Teen Violence Video Game Violence has been a big controversial topic for many years, going back to the most simple classic video games like Ms. Pac-Man, Centipede and Space Invaders,which eventually turned into more modern games like Destiny and Grand theft Auto. This research expands and analyzes the idea of how video game violence is always accused and put to blame for aggressive events and how the research of this is faulty . The way most people look at video games and how people try to connect them to violence could needs to be corrected. Within this research we will be looking very closely at how these studies and tests were done on violent video†¦show more content†¦For example violent video games allow players to unleash any type of anger they have onto the game instead of acting out aggressively in the real world. A peer-reviewed study published in the Journal of Adolescent Health found that teenagers, especially boys, play video games as a way to control themselves when it come s to their emotions. 61.9% of the boys who were studied said they played to help them relax, 47.8% because it helped them forget their problems, and 45.4%p played because it helped them get their anger out. Teenagers can use these games to experience fantasies of power and fame, to explore what they accept as exciting and realistic environments to work through angry feelings or relieve stress. The games can serve as a substitute for actually rough and aggressive play. Also many studies fail to look for other factors that can contribute to why teenagers are aggressive, such as family history and mental health, plus most studies do not follow children over long periods of time. Video game experiments usually just have people playing a game for a few minutes, which is not how games are played in real life. Most teens end up playing their games for hours. What is not addressed in most studies that are against video game violence is the majority of well-adjusted teenagers who are also playing those same games, and are showing no signs of any kind of aggressiveShow MoreRelatedVideo Games Encourage Teen Violence Essay1262 Words   |  6 PagesVideo Games Encourage Teen Violence A sniper perched high in a eagles nest zooms in through his scope to the head of his enemy, pulls the trigger, the enemy falls to the ground headless. This is a image that is common in the world of war, and now in the world of video games. Teens all over the world have become completely addicted to first person fighting games. With technology as great as it is today game makers are able to designed games that are so real it is truly scary. Millions of teensRead MoreEffect of Video Game Violence on Children and Teens Essay1685 Words   |  7 PagesViolent video games can lead to aggressive and violent behavior in children and adolescents. â€Å"Violent media increase aggression by teaching observers how to aggress, by priming aggressive cognition (including previously learned aggressive scripts and aggressive perceptual schemata), by increasing arousal, or by creating an aggressive state† (Anderson and Bushman 355). As more children are becoming exposed violence in video games in the recent years, violence in schools and other locations where childrenRead More Video Games do Not Increase Teen Violence Essay1449 Words   |  6 Pagesis video games. Is this form of entertainment really a factor in teen violence? I think not. Video games are not to blame for increased teen violence. According to the article, Video Games and Children, by Bernard Cesarone, ever since the 1970?s, parents have been placing their children in front of televisions and allowed them to waste away the hours playing video games (31). As technology and a national surge in violent entertainment grows, so does the onset of violent video games. Read MoreViolent Video Games are a Key Contributor to Teen Violence in America1186 Words   |  5 PagesViolence or aggression refers â€Å"to any behaviour that demonstrates a malicious intent to harm one another†. Numerous people are being killed and murdered because of the continuous violence happening all over the world, particularly in the United States. According to the World Health Organization (WHO), violence, in general, is among the leading causes of death, and that each year; over 1.6 million people worldwide lose their lives due to it. WHO states that about 8.2% of the world’s population areRead MoreDo Violent Video Games Promote Teen Aggression and Violence? 670 Words   |  3 Pagesteenagers playing video games and how it affects the youth mentally. Heavy consumption of violence video games does indeed stimulate a change reaction in the brain waves, but there is no hard evidence stating that those changes causes teenagers to act aggressively and viole ntly. On the contrary, it is a popular beliefs that violence video games does indeed causes teenagers to displayed unpleasant behaviors and actions because that is what they learned and observed from the games. Therefore, parentsRead MoreCensoring of Violent Video Games1152 Words   |  5 PagesThere has always been controversy as to whether violent video games should be censored. Video games should be censored for the good of society. Video games do harm to teens and society due to making teens accumulate frustrations,makes teens think violence is acceptable in problem solving, and makes them very unhealthy but it also does some good, such as helps teens control their emotions, makes them conscious of what is good from what is bad, and helps them get rid of stress. This controversy mayRead MoreViolent Video Games Cause Violence : Cause Of Violence And Video Games1377 Words   |  6 PagesLit. 27 November 2017 The Blame Game Statistically, 2017 has become the year with second lowest crimes rates since 1990, assuming there isn’t a big resurgence in violent crime between now and the end of the year (Bump). However, violent crimes continue to be a problem in modern-day America. Many have sought out to find out the root of these crimes and what causes them, and as a result, many different things have been cited as a cause for violence. Violent video games are said to be a possible sourceRead MoreVideo Games Effect On Today s Adolescents839 Words   |  4 PagesAre video games having a negative effect on today’s adolescents? For most teens, video games can be a fun way to escape reality. How do video games impact us? Are video games having a positive or a negative effect on today’s adolescents? Spending too much time playing video games leads to escalating rates of teen violence, obesity and declining grades. Violence, which also includes bullying, among teens has been on the rise for years, Watch the local evening news and you will most likely hearRead MoreVideo Game : Violent Video Games927 Words   |  4 PagesThe video game industry possible causing behavioral problems for people of all ages. Video game violence isn’t breaking news for years people have played games with murder and sexual innuendos. People ask why violent video games are so attractive, maybe it’s a way to escape from real life or even therapeutic. History shows us that human being like violence, in roman time gladiators killed people and animals for sport with huge number of people as an audience. Today the video game industry has foundRead MoreViolence and Americas Troubled Youth Essays1069 Words   |  5 PagesVideo games have come a long way since the days of Pong. Advances in technology have allowed games to present state of the art graphics and surreal like qualities to its consumers; from four star simulated battle scenes to enhanced real live fire shoot outs. With all these innovations added to violent video games it attracted the visual needs of our teenage youth. Although video game violence has been blamed for high profile school shootings, video games and its creators should not be held accountable

Dingoes Free Essays

string(78) " may turn over furniture or dig up the backyard looking for something to eat\." NAME: _______________________________________ Persuasive Unit Packet In this persuasive essay you will persuade your reader which of the following inventions is most important (is the most valuable to mankind): 1. Electricity – from the light bulb to the computer 2. Writing – the printing press, books, and literacy 3. We will write a custom essay sample on Dingoes or any similar topic only for you Order Now Immunization – vaccinations against disease 4. Modern Plumbing – the sink, toilet, shower You will be writing a five paragraph essay persuading your reader to think like you. In this packet are the tools that will lead you to write persuasively. This will be due at various times and must be submitted with your final draft. Write in the due dates below as your teacher tells you: * Rough draft to the INTRODUCTORY PARAGRAPH due * Rough draft to the BODY PARAGRAPH 1 2 due * Rough draft to the COUNTER PARAGRAPH due * Rough draft of CONCLUDING PARAGRAPH due * PEER EDITED ROUGH DRAFT due * FINAL, TYPED DRAFT DUE ON Introductory Paragraph Worksheet In the space below write your opinion on which invention you think is the most important. Now, provide six bullets as to why it’s the most important: * * * * * Now combine these thoughts into a rough draft of the thesis: is the invention because (topic)(adjective) (reason #1/body 1) and (reason #2/body 2) Attention Grabber/Active Research An effective persuasive essay includes a hook or attention grabber such as: * Giving some interesting information about your topic * Ask a thought-provoking question * Quote someone knowledgeable about your topic * Share an experience In order to do these, you must research your topic. Chart your research findings below: Fact| Source (website/book)| | | Quote| | Question| | Choosing three of the approaches above, and your research, develop each one into an attention getter: 1. 2. 3. Next, have a peer review these three and have him/her star and initial which one they like best. Introductory Paragraph Rough Draft Now, combine your attention grabber and thesis and write a rough introductory paragraph. (use the example paragraph on the bottom as a model) Introductory Paragraph Example 1: Last year, our neighbors got a dingo. As a puppy, this Australian wild dog was very friendly. By the time it was six months old, though, the dingo was big and mean. After it attacked our dog, Animal control had to take the dingo away. What if our neighbors buy a baby crocodile next? Exotic pets might be interesting, but they can also cause a lot of trouble. People should think carefully before buying unusual pets because they do not always consider how it grows, they get tired of them, and the pets can even carry exotic diseases. (Write Source, â€Å"Avoiding Exotic Pets† p. 225) THERE IS ANOTHER EXAMPLE OF AN INTRODUCTORY PARAGRAPH ON THE NEXT PAGE Introductory Paragraph Example 2: The final bell rings. It’s the last day of school, and summer has finally come! For America’s students summer vacation means two and a half months without school, but recently many people are asking if this two and a half month break might be a factor in America’s declining education. In his latest interviews, President Obama has spoken about his plan to improve education in America. He has discussed the decline in the education system, and voiced concerns about the ability of American students to remain competitive with nations like Japan. While Obama has discussed changes for several areas of education, he has also proposed lengthening the school year. Although extending the school year is not a wildly popular idea, lengthening the school year will help American students become more competitive by helping to raise student achievement and providing low-income students with equal opportunities for success. Body Paragraph Research #1 Look back at your thesis. Write the FIRST reason you listed why your invention is the best and write it here: Now using this as your guide, research on destiny. sandi. net some evidence that proves this claim. Chart your findings below. Fact| Source (website/book)| | | | | | | | | | | | | Body Paragraph #1 Worksheet Write your topic sentence. This should introduce the first reason you listed why your invention is the best (as written in your thesis on worksheet page 2). Example: One problem is that owners often don’t think about what will happen when the animal grows. TS: Now look back at your Body Paragraph Research #1. On that page highlight or circle the two best pieces of evidence that support your claim (listed above). Label them A B with B being your best (strongest) piece of evidence you have. Write these in a complete sentence below: Example: (CD/A) For example, potbellied pigs are cute when they are little, but they can be hard to handle later on. Your CD/A: Now, provide the commentary (CM) for your concrete details (CD). Remember, commentary explains to your reader how the concrete details support your topic sentence (TS) IN YOUR OWN WORDS. Example CM for CD/A: This fact proves that ownership of exotic animals becomes more difficult as the animal matures. Your CM: Your CD/B: Example: (CD/B) According to World Book Online, pigs may turn over furniture or dig up the backyard looking for something to eat. You read "Dingoes" in category "Papers" Now, provide the commentary (CM) for your concrete details (CD). Remember, commentary explains to your reader how the concrete details support your topic sentence (TS) IN YOUR OWN WORDS. Example CM for CD/B: This clearly proves that ownership of exotic animals becomes more difficult as the animal matures. Your CM: Lastly, you will end this body paragraph with a concluding sentence which will transition into reason number two that supports your topic (the second reason listed in your thesis). Example: In fact, in some cases owners become so overwhelmed with their esponsibilities that they take the drastic measure to give away their pet. Your CL: Body Paragraph #1 Rough Draft Below, this is an example of a body paragraph: One problem is that owners often don’t think about what will happen when the animal grows (TS). For example, potbellied pigs are cute when they’re little, but they can be hard to handle later on (CD1). This fact shows that exotic animals can grow into a potential dangerous problem. (CM) According to World Book Online, pigs may turn over furniture or dig up the backyard looking for something to eat (CD2). This clearly proves that ownership of exotic animals becomes more difficult as the animal matures (CM). In fact, in some cases owners become so overwhelmed with their responsibilities that they take the drastic measure to give away their pet (CL). Below, this is an example of another first body paragraph: In recent years, American students have begun to fall behind their international peers. For example, President Obama has cited the fact that in the United States, â€Å"8th Grade curriculum is two year behind competing nations. † If the United States hopes to remain a world power, it is crucial that we take steps to raise our education standards. In order to raise our curriculum and hold our students to higher standards a longer school year is necessary. Furthermore, Obama stated that one third of 13-14 year-olds in America are not reading at grade level. These facts clearly show a huge problem within the U. S. educational system. The ability to read at an appropriate level is essential to success and understanding in school and life. Our educational system is faced with the job of preparing this countries youth for the future, and clearly our students are not developing the necessary skills. Finally, the US math score on the PISA (Program for International Student Assessment) test was a 487 which is below the international average of 496. With the advances being made in technology and science it is crucial that American student have a strong understanding of math and science principals. While other countries seem to be excelling in these subjects it is unacceptable for US student to be scoring below the international average. For many years the US has been an international superpower. In order to remain a superpower, The US must take steps to improve education and stop our students from falling behind. ON THE NEXT PAGE YOU WILL WRITE YOUR BODY PARAGRAPH ROUGH DRAFT Now, combine your work from PAGES 6 and 7 and write your first rough body paragraph. (use the example paragraphs on page 7 as a model) Body Paragraph Research #2 Look back at your thesis. Write the SECOND reason you listed why your invention is the best and write it here: Now using this as your guide, research on destiny. sandi. net some evidence that proves this claim. Chart your findings below. Fact| Source (website/book)| | | | | | | | | | | | | | | | | Body Paragraph #2 Worksheet Write your topic sentence. This should introduce the second (and strongest) reason you listed why your invention is the best (as written in your thesis on worksheet page 2). Example: The most serious problem is that owners who grow tired of their exotic pets have trouble finding new homes for them. TS: Now look back at your Body Paragraph Research #2. On that page highlight or circle the two best pieces of evidence that support your claim (listed above). Label them A B with B being your best (strongest) piece of evidence you have. Write one in a complete sentence below: Example: (CD/A) Often, shelters cannot take these pets, so owners turn them loose. CD/A: Now, provide the commentary (CM) for your concrete detail (CD). Remember, commentary explains to your reader how the concrete details support your topic sentence (TS) IN YOUR OWN WORDS. Example: This example shows how overwhelming owning an exotic pet can be. CM: CD/B: (CD/B) According to the San Diego Tribune, when a woman in Florida reached into her flower garden, a tropical snake that had been turned loose by a neighbor attacked her. Now, provide the commentary (CM) for your concrete detail (CD). Remember, commentary explains to your reader how the concrete details support your topic sentence (TS) IN YOUR OWN WORDS. No example given. See first body paragraph. CM: Lastly, you will end this body paragraph with a concluding sentence which will end the supporting body paragraphs of your paper. Example: In conclusion, exotic animals, while fascinating, do not make the best household pets. CL: Now, combine your work from PAGES 9 and 10 to write your first rough body paragraph. (use the example from body paragraph as a model) Counter Argument Paragraph First, you will acknowledge that other arguments can be made in the defense of alternate inventions. (Immunization, Writing, Modern Plumbing, Electricity) Come up with three arguments used by ONE of the other three inventions discussed: 1. 2. 3. You may use a beginning similar to the examples below as your topic sentence: (choose only one of the sentences starters below): Some people will say Some believe An alternate way of thinking Choose the two weakest arguments from above about why this invention is important: 1. 2. Now, write a rebuttal: using research and your own thinking respond to one of the counter arguments above: __________________________________________________________________________________________________ _________________________________________________________________________________________________ Now, using a conclusion sentence, refocus your counter-argument paragraph back to your opinion (topic): SEE NEXT PAGE FOR EXAMPLES OF COUNTER ARGUMENT PARAGRAPHS Counter-Argument Paragraph Rough Draft Below, this is an example of a counter-argument paragraph: (1) Some people would say that owning an exotic pet is a wonde rful experience. (2) They might say that exotic pets make the owner stand out in a crowd. (3) They also might say that owning an exotic pet is a unique and rewarding experience. 4) While an exotic pet may be rewarding, a domesticated animal will provide that same if not safer reward. According to ABC News Investigations reports of exotic pets attacking their owners have increased dramatically over the recent years. (5) It is clear to see that these unique animals also come with unique challenges especially when they mature. Below, this is another example of a counter-argument paragraph: While President Obama’s proposal has many supporters, not everyone agrees that the school year should be extended. Opponents of this proposal claim that extending the school year is simply too expensive. While budget must be considered, education is the foundation for our countries future. If we are going to invest money in anything it should be education. In a recent interview with Matt Lauer President Obama discusses the cost associated with extending the school year, saying, â€Å"that would be money well spent†. Another point often discusses by the opposition is, that shortening the school year will take away important family and social development time. Unfortunately, many students in our country do not have the ability to participate in summer learning activities. Summer camps and learning programs are a luxury often enjoyed by middle and upper class families. Without these programs many students experience summer learning loss wherein they can lose up to two months of math and reading skills. In summary, although there are arguments against extending the school year, it is important to consider what is best for our children. If we want to give all Americans the opportunity to compete in a global job market, it is important to invest in our students now and extend the school year. ON THE NEXT PAGE YOU WILL WRITE YOUR COUNTER ARGUMENT PARAGRAPH ROUGH DRAFT Now, combine your work from PAGES 11 AND 12 to write a rough counter-argument paragraph. (use the example paragraph above as a model) _____________________________________________________________________________________________ _____________________________________________________________________________________________ On Next Page You Will Write Your Concluding Paragraph Write Your Conclusion Paragraph Below: Restate your thesis: Now, write your strongest piece of evidence/support/CD from your first body paragraph: _______________________________________________________________________________________ ______________________________________________________________________________________ Now, write your strongest piece of evidence/support/CD from your second body paragraph: On the lines below write the sentences above as your CONCLUDING PARAGRAPH ROUGH DRAFT: _______________________________________________________________________________________ On the next and last page is an examp le of a conclusion paragraph. In conclusion, in order to keep our students from falling behind, and provide equal learning opportunities for low-income students, the United States needs to lengthen the school year. The facts clearly show that today’s students are falling behind. It is unacceptable to allow our students to be falling behind in reading and math. It is unacceptable to allow two months of summer learning loss to occur. Something must be done. Education is the key to our countries future. As a country we need to show our students that we value and support their education. The best way to do this is by making the hard decisions, lengthening the school year, and doing what it takes to make our student competitive in a world market. THIS IS THE LAST PAGE. THERE ARE NO MORE PAGES. How to cite Dingoes, Papers

Ethics and Governance Stakeholders

Question: Discuss about theEthics and Governance for Stakeholders. Answer: Introduction: This study deals with Ethics and Governance pertaining to the case study whereby there are two friends present namely Becks and Vicky (Zadek, Evans and Pruzan 2013). In this particular assignment, emphasis has been drawn whereby ethical issues are outlined regarding the case study. Finally, suggestions have also been made if a particular person is in place of Becks in the current situation (Tormo-Carb, Segu-Mas and Oltra 2016). Identification of the Stakeholder in the Situation From the above case study, it is easy to identify the stakeholders or involved parties namely Becks and Vicky. Becks and Vicky are two friends and Vicky asked Becks for purchase of accounting textbook from the university bookshop (Tormo-Carb, Segu-Mas and Oltra 2016). Outlining the Ethical Issues Involved Becks gained $15 by acquisition the text at a price lower than the bookshop text priced at $80. Becks had misled his friend Vicky because he failed in disclosing the cost price of $65 representing what he paid for the particular accounting textbook (Mintz 2016). Vicky, friend of Becks had lost the benefits of reduced price cost savings of $15. Becks were not honest, as he did not retain $15 cash savings for Vicky. Becks failed in acting in ethical way as it was expected as a friend (Cameron and O'Leary 2015). Becks did not even tell Vicky regarding the economic value of the book. He was found in breaching his duty to his friend Vicky by not buying the new book at $65 as well as offering $15 in return (Zadek, Evans and Pruzan 2013). Ethical issues involved in the particular case study revolve around the case regarding Becks acting unfair and unethical for his own friend Vicky (Tormo-Carb, Segu-Mas and Oltra 2016). Discuss what you would do if you were Becks If I was in place of Becks, then I would have never cheated on my friend and tell Vicky regarding the new economic value of the accounting textbook. For me, friendship means trusting each other because Vicky had trusted and given me money to buy the textbook. It will unfair on my part if I try to make profits out from that accounting textbook. I would rather buy a brand-new textbook costing $80 as listed in the bookshop and handover to my friend Vicky. I would never think of making profits from my own friend, as friendship is more important than money. It is unethical to make money from friend who has already trusted Becks for purchase of accounting textbook (Zadek, Evans and Pruzan 2013). Conclusion At the end of the study, it is concluded that the case study focus mainly on unethical issues governing from the case analysis. It is therefore recommended that Becks should have followed the ethical attributes and never thinks of cheating his own friend and making profits at the same time. It is advisable in purchasing the brand new accounting book for his friend Vicky at the economic value. Then, it will be considered that Becks was true friend to Vicky and does not possess any wrong intention for the same. Reference List Cameron, R.A. and O'Leary, C., 2015. Improving ethical attitudes or simply teaching ethical codes? the reality of accounting ethics education.Accounting Education,24(4), pp.275-290. Mintz, S., 2016.Ethical obligations and decision-making in accounting: text and cases. McGraw-Hill Higher Education. Tormo-Carb, G., Segu-Mas, E. and Oltra, V., 2016. Accounting Ethics in Unfriendly Environments: The Educational Challenge.Journal of Business Ethics,135(1), pp.161-175. Zadek, S., Evans, R. and Pruzan, P., 2013.Building corporate accountability: Emerging practice in social and ethical accounting and auditing. Routledge.